ABQ PHC · Marketing

Facebook & Social

This page is waiting on a data source. It activates once the Facebook/Meta Ads connector is added in Peaka — until then, nothing here is queried and the tiles below are previews, not zeros.

Reach—People who saw paid social, by window
Ad spend—Meta spend by campaign and window
Cost per lead—Spend over leads landing in ServiceTitan
Leads → Jobs—Social leads that became booked jobs

What this page will show

once connected

Spend and lead volume by Meta campaign, tied through ServiceTitan campaign ids to booked jobs and revenue — so paid social gets the same booked-job, real-dollar accounting as every other channel, with the same two-window toggle (last 90 days / trailing 12 months) as the rest of the dashboard.

If the Ads connector exposes creative-level data, it will also break performance out by ad — which creatives generate leads that book, not just leads that click.

How to activate

three steps
  1. Add the Meta Ads connector in Peaka. In Peaka's UI: Connections → Add → Meta (exact menu names may differ by version) and authorize the ad account.
  2. Tell Claude it's connected. Something like "the Meta connector is live in Peaka" is enough.
  3. The page gets rebuilt with live queries against the new tables, replacing this placeholder.
Not invisible in the meantime

Facebook-driven calls already show up today under their ServiceTitan tracking campaign on the Campaign ROI page. Paid social isn't missing from the dashboard — it just isn't broken out by ad or matched to Meta spend yet.

Placeholder page. No data is queried here.